Dr. Daniel McQuiston

Helping to Create the 21st Century Marketing Organization

“Perhaps Dan’s greatest skill is in bringing theory and practice together in a highly engaging fashion. Drawing on examples from his consulting and research. Dan always supports his presentations with relevant examples. Leading executive education and management development sessions takes a rare combination of subject matter and real world experience, and Dan brings both.”
    —Purdue University

Dr. Daniel McQuiston combines thought-provoking ideas with real-life examples and a dynamic presentation style to help you better understand and meet the needs of your customers.

Presentations:

• Increase Your Profits by Meeting Your Customers’ ‘Silent Demand’
• Developing a Gold-Standard Service Organization
• Increasing Your Sales Force’s ‘EQ’
• Creating a Customer-Focused Organization
• Developing Effective Business Relationships
• Branding Business-to-Business Products and Services
• Creating A Winning Marketing Plan

Other Topics: Dr. McQuiston would be happy to discuss the presentation of any other marketing-related topics your company is interested in.

Sales Training:
A former salesperson himself, Dr. McQuiston has taught sales to all sorts of groups for over twenty-five years. In that time he has witnessed literally hundreds of sales calls from both real-life and soon-to-be salespeople. A conclusion he has reached is that all successful sales calls have a structure to them that guides both the salesperson and the customer through the sales process.

This experience has resulted in Dr. McQuiston developing his own structure of the sales process that guides the salesperson through the process.

Taking place over a two- or three-day period, Dr. McQuiston takes the participants through this process, along the way giving guidance and suggestions as to how to implement it. Through the use of examples and role plays, at the end of the training the salesperson comes away with that structured sales process that is so critical for their success in the competitive modern-day environment.

“You were a smashing success!! As you can tell from the evaluations, the folks found real value in your presentations. We need to bring you back!”
—Manufacturers Agents for the Food Service Industry

Past CLients:

Companies:
Central Soya Corporation
GTE Leasing
JOKO Executive Education Programs (Finland)
MATAV Ltd. (Hungary)
Purdue University Executive Education Programs
Transcom, Inc.
And many others

Associations:
European Sales and Marketing Association
Indiana Auctioneers Association
Manufacturers Representatives of America
National Paper Trade Association
National Snack Food Association
Office Products Representatives Association
And many others

About Dr. Daniel McQuiston:
Dan has been fascinated with all aspects of sales and marketing since his days in sales in the 1970s. This fascination led him to first complete his MBA and then his Ph.D. in marketing from The Ohio State University. As a marketing professor first at Indiana University and now at Butler University, he has won teaching awards at all three institutions as well as similar awards from a number of executive development programs.

Dan is not one of those strict "academic types" who never gets out of the classroom. As an active consultant, speaker, and trainer he is constantly studying the business world for companies who are "doing it right" and communicates those lessons to the participants in his sessions.

One thing about Dan is that he does not have a number of "off the shelf"  presentations that he pulls out and uses. Rather, he will work with your group to determine the desired end results for the session and then design a presentation to accomplish those results.

Dan's passion is his family and his obsession is improving the sales and   marketing skills of individuals and organizations. He enjoys speaking to any size gathering of people who are looking to improve the way they market their products to their customer groups. His interactive and entertaining  presentation style will have a lasting impact on your participants!

McKinney Associates, Inc.
Post Office Box 5162
Louisville, KY 40255-0162
info@mckinneyspeakers.com