Joe Bonura

Real World Sales and Service Education

Joe Bonura's background is unique. He owned and operated a highly successful advertising agency for 18 years. During that time, Joe found his advertising campaigns were more effective when he educated his clients in the areas of sales and service. So he conducted training seminars for his clients as added value. Word got around that Joe was a quality speaker and more and more people asked him to speak. The demand became so high, he sold the agency to three of his associates to start his own speaking and consulting company, Bonura Training Systems.

Joe has accomplished many things since then. He is the past President of the Kentucky Speakers Association and a Certified Speaking Professional (CSP), a prestigious designation earned by only 8% of the 3,600 member National Speakers Association. He is author of the audio learning systems Three Dimensional Selling^TM and Turning Customer Satisfaction Into Customer Excitement!^TM.

Seminars (4 Hours) Include:

Three Dimensional Selling

The Ultimate Consultative Approach. Are your sales reps verbally vomiting information on your customers before they take the time to find out your customers' needs? We have the solution. With Three Dimensional Selling, Joe will transform your sales force into consultants and problem solvers, not just sales reps. Your associates will learn how to negotiate for more long-term business by developing lasting client relationships. This soft yet assertive approach to selling will ultimately increase your sales. (A Three Dimensional Selling audio program is also available.)

Strategic Sales Planning Made Simple

Apply a simple method for planning your sales for the day, the week, the month, the year and the future. You may use this method to plan a sales strategy for one client. Joe Bonura will show you how to develop your plan, take action, follow up and measure results.

Pressing Advertiser Hot Buttons

How can you get an advertiser to say YES to your advertising media? Joe Bonura will show you how. Why listen to Joe? He owned and operated a highly successful advertising agency for 18 years with branches in Kentucky and Louisiana where he handled clients like McDonald's and American Airlines. He knows what clients want from their advertising and how to press their hot buttons. This special program is highly customized and includes researching your clients.

Creating Customer Excitement

Win over and keep excited customers by turning customer complaints into service opportunities. Create a warm and inviting atmosphere at your organization.

Talks (45 minutes . 1 Hour) Include:

You Can Make It Happen

Joe Bonura will challenge, motivate, encourage and inspire you to face sales with confidence. Maximize your unique capabilities with five empowering action strategies revealed in this talk.

From Salesperson to Serveperson

Sales and service go hand in hand to create better customer relationships. Learn how to generate more sales by positioning yourself as a serveperson to your clients.

Customized Sales Training Systems:

Joe Bonura will design a sales training system for your company that may include:

·               multiple seminars

·               research and interviews with your key associates

·               field days with your sales representatives where Joe observes and analyzes sales skills

·               a train the trainer program

·               suggestions and methods for follow up

What Clients Say:

"We are happy to report that our people were prepared to hit the ground running, and that we have enjoyed a 7% to 8% increase in census since the meeting. We are sure that the enthusiasm you generated and the knowledge you imparted have contributed greatly to this growth and will continue to benefit us in the future."

Frank W. Anastasio, Regional Director of Operations

Vencor

"In talking to a number of agency salespeople, I heard comments such as 'that guy was great,' 'I've got three new ideas to try next week,' 'if everyone followed Joe's simple formula, we'd all be sales superstars,' and 'a wonderful session...I learned a lot.'"

J. Stephen Mumma, Sr. Vice President, Marketing and Public Relations

Atlas Van Lines

"You were motivating, stimulating, thought-provoking yet down-to-earth and practical with your approach to the sales process. Our audience... both live and out in 'television land' think you are great and could have listened longer. And I guess that's the sign of a successful program... when they want more!"

Barbara Ann Zeiger, President

The MediaCenter

McKinney Associates, Inc.
Post Office Box 5162
Louisville, KY 40255-0162
info@mckinneyspeakers.com